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Japan's Booming Sex Niche: Elder Porn

Jun 22, 2008 - 3:20:54 PM

Besides his glowing complexion, Shigeo Tokuda looks like any other 74-year-old man in Japan. Despite suffering a heart attack three years ago, the lifelong salaryman now feels healthier, and lives happily with his wife and a daughter in downtown Tokyo. He is, of course, more physically active than most retirees, but that's because he's kept his part-time job — as a porn star.

Shigeo Tokuda is, in fact, his screen name. He prefers not to disclose his real name because, he insists, his wife and daughter have no idea that he has appeared in about 350 films over the past 14 years. And in his double life, Tokuda arguably embodies the contemporary state of Japan's sexuality: in surveys conducted by organizations ranging from the World Health Organization (WHO) to the condom-maker Durex, Japan is repeatedly found to be one of the most sexless societies in the industrialized world.

A WHO report released in March found that 1 in 4 married couples in Japan had not made love in the previous year, while 38% of couples in their 50s no longer have sex at all. Those figures were attributed to the stresses of Japanese working life. Yet at the same time, the country has seen a surge in demand for pornography that has turned adult videos into a billion-dollar industry, with "elder porn" one of its fastest-growing genres.

Tokuda is rare among Japanese porn stars in that his name has become a brand. The Shigeo Tokuda series he has just completed portray him as a tactful elderly gentleman who instructs women of different ages in the erotic arts, and he boasts a body of work far more impressive than most actors in their prime.
Tokuda's exploits have proved to be a goldmine for Glory Quest, which first launched an "old man" series, Maniac Training of Lolitas, in December 2004.

Its popularity led the company to follow up with Tokuda starring in Forbidden Elderly Care in August 2006. Other series followed, and soon elder porn had revealed itself as a sustainable new revenue stream for the industry. "The adult-video industry is very competitive," says Glory Quest p.r. representative Kayoko Iimura.

"If we only make standard fare, we cannot beat other studios. There were already adult videos with Lolitas or themes of incest, so we wanted to make something new. A relationship between wife and an old father-in-law has enough twist to create an atmosphere of mystery and captivate viewers' hearts."

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